Finnebrogue rebrands Naked range as Better Naked as it launches first million-pound TV ad campaign

Finnebrogue Artisan has unveiled its Better Naked brand at the premiere of a landmark new television commercial, set to be broadcast on ITV in January.

Finnebrogue’s Naked brand has expanded into the plant-based category over the last year and the refresh marks the start of a major plant-based push from the Northern Irish food producer in 2022.

The new-look Better Naked will be supported by a million-pound TV ad campaign, which broadcasts on ITV from January.

Finnebrogue’s chief strategy officer, Jago Pearson, said: “Our Naked brand has been an enormous success story since its launch four years ago. We have major ambitions for growth in the years to come and this refresh marks a natural point of evolution as we continue to branch out from our revolutionary nitrite-free bacon into a full range of meat and plant-based products that are good for people and good for the planet. The brand is an embodiment of our business and our values. Our new television commercial, ‘Hungry for a better world’, not only encapsulates our restless drive to do better but is a statement of intent as we launch a £1 million TV campaign for the first time.”

The firm also unveiled the new Denis Lynn Scholarship for Sustainable Food Innovation in collaboration with Queen’s University. It amounts to £20,000 of tuition and living support, internships at Finnebrogue, the non-profit organisation Foundation Earth and a renowned international food producer, with a job within Finnebrogue’s innovation hub upon successful completion of the year-long Master’s programme.

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