Green Park underground station has had a BBC revamp to inaugurate the premiere of Sir David Attenborough’s The Green Planet.
BBC Creative has revamped the London station into a spellbinding experience that welcomes viewers into the secret world of plants, such as the leafy battle for space on the forest floor of Costa Rica.
The Welcome to Their World campaign run by BBC Creative washed a leafy green over underground signage, of the three-part series, which began on Sunday 9.
For this campaign, all platform signage has been changed to read Green Planet. At the same time, the wide spectrum of plant life starring in the series is showcased across the station, including carnivorous underwater life forms and humanoid desert cacti. For commuters who have a minute to spare, two digital screens on the platform show the trailer from the five-part series – a fair commiseration prize for anyone who misses their train.
Welcome to Their World joins the ranks of inventive campaigns from the BBC in house creative agency, which includes a Max Siedentopf-directed Radio 2 campaign featuring real-life families, an animated waiting room for the Euros, and the agency set its own Manchester billboard on fire for Attenborough’s natural history series, A Perfect Planet.
From carnivorous underwater life forms to humanoid desert cacti, The Green Planet series uses ground-breaking camera technology to explore the inter-connected world of plants, as Sir David Attenborough takes audiences on a journey into their hidden life. In the opening episode, viewers were introduced to a gigantic underground fungus that survives by enlisting an army of ants to feed its leaves from nearby plants.
Stuart Gittings, creative lead at BBC Creative, said of the campaign: “Our goal for ‘Welcome to Their World’ was to showcase the series’ most otherworldly plant life in the most immersive way possible, so taking over a piece of London’s iconic Underground presented an unmissable opportunity to bring our audience into their world.”
While Johnny Ace, design director at BBC Creative, added: “We looked to our favourite science fiction films for inspiration with these designs. Each poster focuses on a single plant species, and we’ve composed them like portraits of strange creatures from another world. Taking over a whole platform of Green Park station has been huge, and one of the most ambitious projects BBC Creative has ever undertaken.”
Green Planet (the station) is only operating until Thursday, January 13. Then it’ll be Green Park once again.