Movement Tracking Company mCube Rebrands as Movella

mCube announced that it is rebranding as Movella™ – a global provider of innovative solutions in sensing, capturing, and analyzing movement data. Movella products serve four primary markets: entertainment, sports, health, and industrial, by bringing meaning to movement.

Movella was founded in 2009 as mCube, launched as an innovator of inertial sensor components that supplied the world’s smallest and lowest power consumption accelerometer products and related software to manufacturers of industrial and mobility systems.

Movella aims to position itself as a leader in sensing, capturing, and analyzing movement data across the sports, entertainment, and health industries.
“As one, we are much stronger than the previously separate companies which accelerate our innovation and growth momentum,” Movella CEO Ben Lee said in a statement.

The acquisition of Kinduct in 2020, a market leader in the athlete and health data management space, along with the continued integration of Xsens from 2017, has enabled the combined companies to create a full-stack total solution across hardware, software, and data analytics. The new brand encapsulates the value and technologies from mCube, Xsens, and Kinduct. Movella is focused on a bold vision and is dedicated to providing actionable insights for customers and partners to create extraordinary outcomes that move humanity forward.

The mission of the company is to digitize movement so that people can extract meaning and impact positive change by providing intelligent solutions for sensing, capturing, and analyzing motion and states of being. Movella products accelerate innovation in entertainment, sports, health, and industrial markets.

Kinduct’s athlete management system has been used by teams across the NBA, NFL, MLB to store data on athlete health and performance, while Xsens’ motion capture sensors helped design the new FIFA 22 video game from Electronic Arts. Players in Spain wore full-body motion capture suits during an exhibition match so EA could collect the movement data and replicate it into its FIFA game engine.

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