Real-time payments platform Zepto has announced its rebrand; an evolution of its local fintech upstart roots Split Payments.
Zepto has launched an aggressive growth campaign and among its 52 employees now is payments mogul Carolyn Breeze who joins Zepto as a Chief Commercial Officer, after having successfully spearheaded the launch of global debit payment unicorn GoCardless into the Australian market.
Breeze’s appointment bolsters an impressive executive team, made stronger recently with the hire of Matthew O’Leary as Chief People Officer, who is driving the company’s human-centered culture strategy, with an intentional people-first approach.
“Zepto enables transformational change in payments that have been historically outsourced and dominated by banks, cards, and wallets,” said Breeze following her appointment.
“They’ve built the cleanest tools I’ve seen in the payment market that enable a choose-your-own-adventure approach to building an embedded finance user experience.”
“Zepto enables transformational change in payments that have been historically outsourced and dominated by banks, cards, and wallets. They’ve built the cleanest tools I’ve seen in the payment market that enable a choose-your-own-adventure approach to building an embedded finance user experience. I knew I could have a much bigger impact in the payments landscape at Zepto than anywhere else,” she said.
Discussing the rebrand, Zepto CEO, Chris Jewell said: “Our vision is to see embedded finance and open banking accessible to everyone, everywhere.”
Jewell explained that the company’s new name came from ‘zeptosecond’, the smallest unit of time ever recorded.
“While we are proud of our Split Payments roots, we embrace Zepto as the brand that will guide us on our journey forward. Zepto represents a new generation of possibilities in the real-time payments revolution and is our contribution to leveling the paying field,” he added.
The company now plans to catalyze its growth with a solid strategy, fuelled by Open Banking and centered on its ability to strategically enable merchants through data-driven, real-time account-to-account payment solutions designed for an on-demand economy.
Zepto plans to shape the payments landscape for the next 50 years by building embedded payments solutions for the future and has already received national recognition named ‘Australia’s Most Innovative Technology Company’ at the 2020 Australian Financial Review/ BOSS Most Innovative Companies awards under its Split Payments moniker.