Trump Tower Vancouver to be Rebranded as Paradox Hotel

The Trump Tower Vancouver is being rebranded as the Paradox Hotel Vancouver, with the removal of Trump signage already done.

The building, which was constructed in 2016 on West Georgia Street, is 188 metres tall making it Vancouver’s second tallest skyscraper. The 63-storey condo and hotel complex is one of the last designs of the late architect Arthur Erickson and is the second tallest building in Vancouver. The tower includes 147 guest rooms, includes amenities and a ballroom on the tower’s first 15 floors, and 217 luxury condominiums on the floors Supreme. It also has an indoor swimming pool, fitness centre, outdoor jacuzzi and private poolside booths.

The upscale hotel property’s second life will carry the brand of Paradox Hotel.

This is a completely new international hotel chain, which also plans to open locations in Phuket (Thailand) and Singapore in 2022. Paradox Hotel is now also the operator of Summit Lodge Boutique Hotel. Both Summit Lodge and the former Trump-branded tower are owned by local developer Holborn Group.

But it is not immediately clear if Paradox is a new hotel division of Malaysian real estate giant TA Global Berhad, which is closely related to Vancouver-based Holborn Group under the same ownership and leadership. Possibly the first two Paradox locations in Asia are the rebranding of hotels owned by TA Global Berhad – Mövenpick Resort & Spa at Karon Beach in Phuket, and Swissotel Merchant Court in Singapore.

The Holborn Group opened the Trump-branded hotel in Vancouver in February 2017, with TA Hotel Management, the Canadian subsidiary of TA Global Berhad, operating the hotel. The developer partnered with the Trump Organization to use the brand and the hotel chain, but the Trump family did not have an ownership stake in the building.

The hotel was permanently closed in August 2020 due to the cumulative effects of the pandemic, with TA Hotel Management declaring bankruptcy.

There was speculation the Four Seasons brand would move to the former Trump Tower after its hotel at CF Pacific Centre closed for renovations, however, with the former Trump Tower now confirmed to be rebranded as Paradox Hotel, a new, built-to-suit Four Seasons Hotel property is looking very likely.

The Ritz-Carlton was the Holborn Group’s original partner in the tower during the planning phase of the late 2000s until the 2008 recession halted the project. The Ritz-Carlton has not returned after the project restarted in early 2010. So, the Ritz-Carlton might be expected to be the new operator of the CF Pacific Center’s former Four Seasons Hotel Vancouver tower, which is now past the halfway point of its extensive renovations.

Last month, Hong Kong-based high-end Chinese restaurant chain Mott 32 reopened its restaurant located at the base of the tower after a year-long closure.

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